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eBooks

Regulatory Strategy as a Competitive Advantage

April 3, 2026

4 min read

This article is an excerpt from the Regulatory strategy as a competitive advantage ebook.

Table of Contents

The regulatory revenue opportunity

It is well known that medical technology (medtech) companies are highly regulated, given the potential risks their products present. Understanding and complying with the complex regulations in each country is, therefore, a necessary part of marketing and selling medical devices. To realize any revenue from a medical device, it must not only demonstrate compliance with all applicable regulations, it must also receive and maintain market clearance from each country in which it is to be sold. No market clearance means no revenue. Given the key role regulatory compliance plays in revenue attainment, regulatory teams, tools, and processes present a significant opportunity for differentiation for organizations willing to invest in them.

For the majority of medtech companies, however, regulatory departments have traditionally been treated as operational cost centers, with departmental improvements focused on cost reduction and efficiency improvements. Limited investment in people and tools, and limited interest in digital transformation, have left regulatory teams across the medtech industry underfunded and under-resourced.  

This has led to great resourcefulness within the RA community, where most members can point to heroes within their team who worked long hours to meet a submission deadline, headed off a disaster by uncovering a pending expiration, created ad-hoc systems to organize information and streamline communication between the RA and QA teams for smoother audits, or have otherwise gone above and beyond their typical responsibilities.

Regulatory teams, however, have the potential to be a revenue-driving competitive weapon for companies that are willing to look at them a little differently and invest in regulatory performance above regulatory cost-effectiveness. Well-supported regulatory teams can provide a true competitive advantage by providing the resources and direction to:

  • Capture market share by being first to market with novel devices.
  • Avoid lost revenue by effectively tracking and planning for registration renewals/updates.
  • Out-pace competitors and grow market share by adapting to regulatory changes more quickly and taking advantage of competitors’ non-compliance or inability to enter a new market.

We believe we are entering a new era for regulatory affairs within the medtech industry. One in which RA teams have a seat at the table when go-to-market, competitive positioning, and strategic decisions are being made.  

Regulatory responsibilities

In the medtech industry, regulatory affairs (RA) teams have a broad range of responsibilities across the product lifecycle:

Premarket regulatory strategy

Obtaining market clearance for a new medical device is the primary activity typically attributed to RA teams. It is not unusual for a regulatory team to be given market entrance projects with little warning, but ideally, the RA team would be brought in as early as possible to contribute to go-to-market discussions.

Premarket regulatory strategy, at a minimum, involves:

  • Determining the most appropriate pathway to market approval. For example, a 510(k) or PMA submission in the U.S.
  • Working with quality, product, and other teams to gather information needed for market submission.
  • Establishing communication with applicable regulatory bodies and third-party approved auditors.
  • Compiling and submitting required documentation for market approval. This includes managing follow-up activities, questions, and requests for additional information throughout the approval process.

Forward-thinking organizations often look to bring in RA teams even earlier in the process. As regulatory experts, RA professionals can provide unique insight into product development plans. In consultation with R&D teams, can help to refine product strategies, and steer development in areas that will reduce regulatory hurdles when new products are ready to be commercialized.  

Maintaining regulatory compliance for existing products

While the primary focus of regulatory teams is often considered to be new market submissions, the majority of their time is actually spent on maintaining compliance for products that are already in-market. Even in situations where market registrations do not expire, constant vigilance is required to ensure that devices remain compliant with current regulations. These efforts take a considerable time for a typical RA team because information is often spread across disparate systems, where it can be difficult to find and confirm.

Maintaining regulatory compliance for approved devices includes:

  • Staying on top of changing standards and making changes as required to existing technical files and other documentation.
  • Submitting appropriate documentation updates when there is a change made that could potentially affect the efficacy or safety of the product, such as a material switch or facility change.  
  • Understanding pending regulatory changes and proactively addressing any that have an impact on devices currently in-market.
  • Tracking registration expirations and preparing for timely re-submissions to ensure there is no lapse in market clearance.

Post-market activity

Post-market surveillance and vigilance activities are required by most countries and should involve the cooperation of the quality and regulatory teams. Ensuring that changing post-market reporting requirements are understood and complied with is an important regulatory responsibility.

Regulatory teams typically play a role in:

  • Post-market surveillance of adverse events, complaints, and any issues associated with a device in the field.
  • Assembling and submitting any required periodic safety reports to country/regional health authorities.
  • Post-market vigilance and reporting of serious events to the appropriate regulatory agencies.
  • Any required communication with regulatory authorities regarding adverse events or concerning trends in product quality.

Limitations of the “cost-center” approach to regulatory affairs

Ask any RA professional, and they are likely to tell you that they work long hours and are often scrambling to meet looming deadlines...

To continue reading this ebook, download the full version.

Webinars

Exploring the gap between FDA and MDR risk management requirements

April 3, 2026

Webinars

RAPS Ask an Expert: Everything you wanted to know about UDI

April 3, 2026

Webinars

Insights and actions from the 2023 medtech regulatory performance report

April 3, 2026

Webinars

The Impact of MDR transition period extensions

April 3, 2026

eBooks

2023 Regulatory performance report

April 3, 2026

4 min read

Today at Rimsys, we unveiled the 2023 MedTech Regulatory Performance Report, a new set of insights into the state of medtech regulatory affairs. Compiled based on interviews with 200 regulatory professionals and executives, the study provides a detailed look into how regulatory teams are staffed, their processes, the tools they use, and ultimately how they perform.

Why did we create this study? There were two driving factors behind the research. The first was a common theme that we heard from a number of our customers: Regulatory leaders don’t have clear data and benchmarks. They don’t necessarily know how long a new market submission should take, and how to plan for or assess the work of their teams. While other studies look at the medtech industry broadly or the state of the regulatory profession, this study tries to build a comprehensive resource for regulatory (and company) leaders.

The second factor was really for ourselves and the team at Rimsys. As a company building solutions specifically for medtech regulatory affairs, we wanted more insight into where companies were successful, where they struggled, and where we can add value.

What did we find? Regulatory teams perform a lot of hero work and rate themselves highly for their accomplishments. At the same time there is a lot of opportunity for process improvements, and companies that invest in digital transformation for regulatory affairs see better performance.

Regulatory professionals are superheroes

Regulatory teams are generally pretty small. Most companies have less than 10 full-time regulatory professionals. These small teams complete an enormous amount of work. Last year on average, RA teams completed 50 license renewals, 50 license updates, and 10 new market submissions. This is impressive output.

Digging a bit under the covers, we found that this output relied heavily on the support of external consultants. 90% of companies use consultants to keep pace with their regulatory workload. Front-line employees also struggle with burnout. They were much more likely to report feeling under-resourced than regulatory leaders.

But process problems persist

A lot of regulatory work remains extremely manual. 70% of regulatory teams spend half their time or more on repetitive administrative tasks.  All of this manual work increases the frequency of errors and required rework. 61% of companies reported a major non-compliance incident in the past 2 years.

Manual work also makes it difficult to complete regulatory projects in a timely fashion. Teams completed a lot of projects, but each took a long time. Over half of all companies spend 4 months or more on license renewals, license updates, and new market submissions.  

Moving regulatory affairs forward

As regulatory requirements become more complex, there’s a natural question about how teams will work moving forward. MDR & IVDR in Europe have significantly increased the regulatory workload required to bring and keep products on the market. Will organizations be able to keep pace with the same resources, tools, and processes?  

No, and the performance report shows that medtech companies are investing to improve their regulatory capabilities. The majority of companies are planning to increase the sizes of their RA teams in 2023, and 40% expect to increase their investments in regulatory software. Companies are increasingly adopting specialized software to better support regulatory processes.

Dig into the survey results

The full survey results provide insights into more aspects of regulatory performance. They show that companies need to take a deeper look into their processes and how regulatory resources are allocated. There are two ways to learn more:

  1. Visit the survey page to see the full results (the survey whitepaper can be downloaded at no cost)
  2. Watch the recording of our webinar with PA Consulting. We discuss the survey results in more detail and share our regulatory predictions for 2023

Blogs

Rimsys UDI Overview

By

Adam Price

February 29, 2024

4 min read

UDI: More than Just a Barcode and Label

Unique Device Identification (UDI) is a global requirement mandated by regulatory bodies in various countries to facilitate the easy tracking of key medical device information throughout the supply chain. This system ensures traceability from the moment a device is manufactured until it is used in a medical facility or at home.

The UDI system mandates specific labeling requirements, including the placement of a UDI number, a barcode, and essential device information on the medical device's label. This facilitates the straightforward identification and tracking of the device.  

The importance of UDI to regulatory affairs teams

The obligations of the device labeler extend beyond just labeling. Manufacturers are also required to submit and update device information in regulatory databases specific to each country where the device is marketed. This part of the regulation underscores the importance of managing UDI data effectively, as it is critical for legally marketing and maintaining medical devices in different markets. As a result, the responsibility for UDI compliance is increasingly recognized as falling within the purview of regulatory affairs departments within manufacturing companies.

The Unique Device Identification (UDI) system, initially introduced by the US FDA, has since been adopted by regulatory authorities worldwide. These authorities are developing their own UDI programs tailored to their countries to deliver similar patient benefits. Each country's UDI program typically mandates specific labeling and device data reporting and maintenance. While there are overlapping elements for the UDI data required, individual countries have set up additional, localized requirements. This creates a layer of digital complexity through unique regulatory database requirements, interfaces for data entry, and the need for machine-to-machine submissions to handle large-scale reporting.

The increasing blend of shared and unique UDI data requirements, along with country-specific regulatory database needs, highlights the importance of developing comprehensive compliance solutions. The drive for digital transformation in this area is fueled by the intensive data demands from both regulators and manufacturers. This transformation aims to simplify the management of expanding requirements and address the growing complexity as more countries adopt UDI programs.

As UDI programs and the necessity for database reporting become mandatory in more countries, manufacturers and labelers must be ready to establish and maintain UDI datasets for both new and existing products in those markets.  

How Rimsys can help

Rimsys regulatory management software offers a platform that simplifies the creation, maintenance, and reporting of UDI data. It also provides tools to oversee and manage the entirety of a company's UDI program through a unified solution.

Business outcomes supported by the Rimsys UDI module:

  • Remove the risk of data entry error that comes with keeping identical data sets manually in sync - The Rimsys solution allows users to create and manage UDI attribute data from a centralized location and then apply that information to global UDI requirements, where the data requirements overlap multiple markets.
  • Reduce the burden of keeping up to date with each country's UDI program - Rimsys monitors global UDI regulatory changes and adds new country requirements directly into the platform as UDI programs are implemented and become required. Rimsys also keeps up with the latest changes to supported UDI programs for the US (FDA) EU (MDR), Saudi Arabia (SFDA), China (NMPA), South Korea (MFDS), and Singapore (HSA) and updates the required fields directly into the platform.
  • An open API ecosystem allows "source of truth" data to be integrated into Rimsys as a "post go-live" phase - Ensure data is up to date and locked at the source of truth, yet centralized for application to global UDI requirements in Rimsys. Data that is required but not controlled in a customer's source system can be managed within Rimsys.
  • Built-in support of machine to machine (M2M) transmission to GUDID (FDA) with EUDAMED (EU) coming soon - Rimsys alleviates the need to manually upload UDI data into databases when relevant information changes to ensure compliance. Acknowledgments from machine-to-machine interactions are saved directly to Rimsys and associated to each UDI record.
  • Leverage the existing product hierarchy in Rimsys to efficiently manage Basic UDI to reduce non-compliance risk for EU MDR - Data requirements for Basic UDI established in Rimsys are included with the M2M process - Coming Soon
  • Facilitate impact assessments in Rimsys since UDI information sits alongside product and registration data - Eliminate the need to manually combine disparate data sets.

Ready to see how Rimsys software can help you create and manage the complexities of UDI data? Schedule a custom demo here.  

RIM
MedTech
Product Updates
Blogs

A look at the FDA Total Product Life Cycle Advisory Program (TAP)

By

Bethaney Lentz

February 5, 2024

4 min read

The Total Product Life Cycle Advisory Program (TAP) is a voluntary pilot program launched by the FDA’s Center for Devices and Radiological Health (CDRH) in October 2023. The TAP Pilot is one of the commitments between the FDA and industry as part of the MDUFA V reauthorization, which aims to provide faster patient access to safe and effective medical devices, increase innovation, improve patient safety through enhanced surveillance and data collection, and provide a more efficient regulatory process for FDA and industry.  

Taking a medical device from concept to commercialization in the United States is often a long and challenging process that involves participation and adoption from FDA, clinicians, payers, and patients. The TAP program is addressing the obstacles that device manufacturers often encounter throughout this process with:

  • Early and frequent interactions: FDA will provide more opportunities for sponsors to interact with the agency early in the development process, which can help to identify and address potential issues early on.
  • Strategic input from stakeholders: The program will involve input from a variety of stakeholders, including clinicians, patient advocates, and payers, which can help to ensure that the development of new devices is meeting the needs of patients and the healthcare system.
  • Proactive, strategic advice from CDRH: FDA will provide proactive and strategic advice to sponsors throughout the development process, which can help to reduce the risk of regulatory delays.

Currently, TAP program membership includes the companies or individuals developing the medical devices, the medical device sponsors, dedicated staff within the CDRH, stakeholders consisting of clinicians, patient advocates, payers, and academic experts, and independent advisors. However, It is unclear if independent advisors will continue to be part of the program as TAP expands. Additionally, specific individuals involved in the TAP program at a given time will vary based on the device being developed and the stage of the development process.

While currently still in its pilot phase, the TAP program is open to a limited number of medical devices. To be considered for the program, device manufacturers must have breakthrough designation with no previous pre-submission meetings. The TAP program started with 15 cardiovascular devices last fall and is now at 31 enrolled devices as of February 2024. Enrollment could reach as high as 60 devices by the end of 2024.

As part of the MDUFA V reauthorization, the TAP Program shares the goal of facilitating the development of high-quality, safe, effective, and innovative medical devices. Additionally, the TAP Program strives to reduce device development time and costs through early and frequent feedback from FDA, increase innovation with more predictable and efficient regulatory pathways for new devices, and improve patient access to new devices.

Overall, the TAP program’s focus is on improving the medical device landscape by addressing various challenges and opportunities throughout the product lifecycle. The program's success will be measured by its ability to expedite development, foster innovation, ensure device quality, and ultimately, improve patient access to these potentially life-changing technologies. For more information about the TAP program and enrollment in it, visit FDA’s website.  

MedTech
Blogs

Are FDA risk classifications and submissions any different for SaMDs? [VIDEO]

By

Bethaney Lentz

January 23, 2024

4 min read

The number of software as a medical device (SaMD) is growing and with it are questions about how to effectively obtain market clearance for them. One question we hear often is, “Are FDA risk classifications and submissions any different for SaMDs?” Currently, the FDA is regulating SaMDs the same way it’s regulating traditional medical devices. As a result, you’ll still have the same three risk classifications, Class I, Class II, and Class III.

The submission process is also the same. Most Class I devices are 510(k) exempt, and most class II devices would fall under a 510(k) or De Novo submission depending on whether or not substantial equivalence can be made to another US-marketed device. Most Class III devices require PMA submissions.  

There have been discussions about FDA pre-certification programs and following IMDRF guidelines for SaMDs, which would alter the submission process and also the risk stratification of SaMDs. However, none of these discussions have matured. The FDA continues to mirror their risk classification and submission guidelines for SaMDs and traditional medical devices.

Watch the full answer to this question from our recent panel discussion with subject matter expert, Prabhu Raghavan of MDQR Solutions, below.



You can also download the full replay here to get answers to other common SaMD questions such as:  

  • How is the FDA regulating AI/ML in SaMDs?
  • What is a Predetermined Change Control Plan (PCCP) for machine learning-enabled medical devices?
  • What cybersecurity considerations sh ould be made when taking SaMDs to market?

MedTech
Blogs

An introduction to standards for medtech companies

By

Bethaney Lentz

January 3, 2024

4 min read

A standard is a published document that is established by consensus and is approved by a recognized body (ISO, IEEE, UL, etc.). It outlines requirements, specifications, guidelines, or characteristics that are used in a repeated way to ensure that materials, products, processes, and services are developed for a specific purpose. Think of it as a formula for an agreed upon way of doing something that establishes the best way of performing a function. It could be developing a product, managing a process, or even supplying materials to a manufacturer.

Why are standards important?

Standards enable technology to work seamlessly across industries and markets and help to build consumer trust that products and services are designed to work together in an efficient way. They form the fundamental building blocks for product development by establishing consistent requirements that can be universally applied, practiced, and understood. For example:

To ensure standards stay relevant and are aligned with technology changes, many standards organizations require that their standards be reviewed periodically and updated as necessary.

Is an industry standard the same as a regulation?

No, but there is a very close relationship between the two. Simply put, a standard is a guideline whereas a regulation includes laws. Industry standards are used voluntarily (although strongly encouraged) while regulations are not voluntary because they are a requirement from a government agency or similar authority, i.e. ISO 13485 is a standard and building codes are regulations.

  • Standards are technical documents, driven by consensus that are crafted by experts.
  • Regulations are sometimes based on standards, created by a variety of individuals and entities, while overseen by federal, state, and/or municipal authorities.

It's important to note that while standards aren't mandated by law, many regulatory authorities recognize standards and recommend adherence to them in order to promote safety and quality.

What kind of standards are medtech manufacturers responsible for tracking?

The medical device industry has the responsibility for the design and manufacturing of a wide range of products used to diagnose and treat illnesses to improve health in patients. Medical device standards help ensure that a manufacturing or design process can consistently produce the quality required to serve patients and healthcare professionals around the world.

Some of the more common standards used by the medtech industry include, but are certainly not limited to:

ISO 9001 – A general standard (not industry specific) for quality management and implementing a rigorous quality system. For medtech specifically, it helps with the management of the quality control process by helping to keep costs low, improve accountability and simplify regulatory compliance.

ISO 13485 – This standard is designed for medtech specifically and expands on the framework set up by ISO 9001. Compliance with this standard helps with quality control, process validation, and risk management, often referred to as the risk management standard.

ISO 14971 – This standard specifies terminology, principles, and a process for the risk management of medical devices, including software and in vitro. This helps to identify hazards that may be associated with devices and to minimize those risks.

IEC 60601-1 – Medical Electrical Equipment, general requirements for basic safety and essential performance of equipment.

ISO 10993 – Biological evaluation of medical devices that includes biocompatibility testing of materials used to design product parts that would come into contact with a patient, testing for skin sensitization, and irritabilities.  

ISO 15223 – Symbols to be used with information to be supplied by the manufacturer. This standard identifies symbols that are globally accepted to be used in a broad spectrum of medical devices. These symbols can be placed on the device, on the packaging, or on any accompanying information such as instructions for use.  

ISO 45001 – This standard outlines the requirements for occupational health and safety management systems that can be employed in the medical device industry to help reduce occupational risk.

Where do I get these standards?

Standards used to design and build medical devices need to be purchased, and you must always maintain the most current revision of that standard to ensure proper adherence to it. They can be purchased as electronic copies, or you can request a paper copy for your files. You can purchase them directly from the standard organization (ISO, IEC, ASTM, UL, etc.). There are also organizations services that will provide standards from many organizations, serving as your to be your one-stop shop.

How do I know when standards change?

The best way to manage how you receive information about changes to industry standards would be to implement an electronic standard tracking system. These systems help to:

  • Give you early notifications of changes
  • Mitigate your company's risk by ensuring you're up-to-date
  • Save you time by eliminating the tracking on your own
  • Ensure your standards are up-to-date

Using manual processes such as spreadsheets to manage standards updates can be difficult, time-consuming, and lead to compliance risks - especially when a high number of standards and markets are involved. There are a variety of standards management tools to help medtech companies monitor and manage global standards, including Rimsys.

How can Rimsys help?

Rimsys’ regulatory management software offers standards management to help you stay ahead of the mayhem by providing:  

  • Access to a library of over 1.6 million global standards through a partnership with IHS Markit
  • The ability to link standards to individual products to more easily assess the impact of changes across your product portfolio
  • Automatic alerts when standards are changed, superseded, or withdrawn to reduce compliance risks and enable faster reaction times
  • Bulk updates to your essential principles/GSPR tables when standards change for easier maintenance and compliance

For more information, visit www.rimsys.io/solutions/standards-management.

MedTech
Blogs

Why should you invest in your regulatory team? Easy Medical Device podcast interview

By

Bethaney Lentz

December 19, 2023

4 min read

Recently, our Founder and CEO, James Gianoutsos, was a guest on an episode of the Easy Medical Device podcast. Hosted by Monir El Azzouzi, a quality and regulatory professional with over 16 years of industry experience, the Easy Medical Device podcast explores a wide range of topics, news, and challenges to help medtech quality and regulatory professionals gain valuable insights that will help them excel in their roles.

In the episode, Why should you invest in your regulatory team?, James and Monir explore the limitations of traditional cost-center approaches to resourcing and preparing budgets for regulatory affairs teams and discuss the benefits of treating regulatory affairs as a revenue function. Hear their thoughts about:

  • How regulatory affiars teams are typically structured
  • The importance of the RA job function on revenue
  • The impact AI will have on regulatory affairs
  • How digital tools can enable RA teams

James also provided tips RA professionals can use to convince their stakeholders to invest in regulatory affairs teams. He emphasized that getting buy-in often involves a mindset shift that will change the dynamic of the conversation. For example, when planning for a renewal, think about the financial impacts of missed renewals rather than the sheer volume of renewals you're doing.

When you're trying to convince your leadership team, don't talk about how many renewals I did for this product in a particular month. talk about the dollar figures you saved the company or retained on the market.

For more tips, listen to the full interview on the Easy Medical Device website.

MedTech
Blogs

Taking SaMDs to market in the US: How is the FDA regulating adaptive machine learning algorithms?

By

Bethaney Lentz

December 14, 2023

4 min read

Rimsys recently held a panel discussion, Taking SaMDs to market in the US. During it, Prabhu Raghavan, Principal at MDQR Solutions, and Rimsys Chief Solutions Officer, Brad Ryba, shared an overview of SaMDs and provided their insights about getting and maintaining market clearance for them in the United States. Topics ranged from FDA risk classifications and submissions, cybersecurity best practices, and machine learning algorithms, which brought about an important question: How is the FDA currently regulating adaptive machine learning algorithms in SaMDS?


Adaptive machine learning algorithms use post-market data in real time and evolve their models based on the data they're consuming. As such, every patient utilizing a device with adaptive machine learning algorithms may have a new model compared to the previous patient. While the FDA doesn't have any formal guidance on the subject just yet, manufacturers can work with the FDA to get a plan in place for maintaining a state of validation post market.

Watch the snippet from the webinar to learn about taking a staged approach with the FDA to get a proper validation plan in place.

To watch all discussion topics, download the webinar replay here.

MedTech
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